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Emu Bikes – A new adventure begins

MTF Enterprises Limited, a pioneering supplier of electric bikes in the UK, is pleased to announce its acquisition of the assets of EMU Electric Bike Company Limited, effective from 25th September 2023.

The deal, which doubles the company’s trade offering for electric bikes, involves the transfer of assets, trademark, website, stock and distribution channels from EMU Electric Bike Company Limited to MTF Enterprises Limited for an undisclosed sum. MTF Enterprises Limited, the parent company behind Evolving Sports Distribution (its specialist trade supply division) and E-bikes Direct (its online retail arm) will also assume responsibility for after-sales support for EMU bikes, both on the road and with dealers.

As a result of this acquisition, Evolving Sports Distribution will offer exclusive trade deals on the EMU product range to streamline its current inventory levels and gear up for the highly anticipated introduction of new EMU models launching in the summer of 2024,. These additions will complement the company’s broader outdoor leisure offering, including Dallingridge electric bikes, Ezyroller go karts and AM cargo bikes.

This strategic acquisition underscores MTF Enterprises’ commitment to expanding its footprint in the electric bike market and strengthening its position as a pioneering champion of good value products in the cycling and outdoor leisure industry.

“We are delighted to have acquired this long-standing and respected British brand,” said Matt Flanagan, managing director at MTF Enterprises Limited. “We have worked with EMU Electric Bike Company for over 10 years and know their products offer exceptional quality and value for money. EMU’s six models will complement and sit alongside our popular Dallingridge range.”

“This acquisition furthers our strategy to offer ebikes to suit all budgets and needs. The EMU brand is highly-regarded in the market, and the style, specification and performance of its products make it a welcome and valued new addition to our family. We look forward to introducing new models to the existing range in 2024 and to developing the brand still further over the years to come.”

MTF Enterprises Ltd is the umbrella organisation of Evolving Sports Distribution, a dedicated trade supplier serving businesses across the industry and E-Bikes Direct, the UK’s premier online retailer of electric cycles since 2005.

EMU Electric Bike Company Ltd was born in 2014 to bring value and style to the electric bike market. Backed by Delbanco Meyer, a UK company with an 85-year history of making innovative consumer products, it has quickly grown to become a favourite British brand in the electric cycle market with hundreds of satisfied customers around the UK and Europe.

MTF Enterprises Ltd will continue to develop its competitive range of electric bikes, across both the Dallingridge and EMU brands by adding in new specifications and models to meet user demand. It also plans to rapidly grow its network of trade partners and corporate contracts in the UK.

Evolving Sports, the trusted wholesale subsidiary of MTF Enterprises Ltd, will be offering exceptional deals to the trade as it clears down current stock levels in preparation for new EMU models launching in 2024.

For more information on any of the brands, please feel free to contact Matt Flanagan, Managing Director, MTF Enterprises Ltd